6 reasons why ecommerce businesses use Amazon FBA

There must be a reason why thousands of ecommerce businesses use Amazon FBA.Here are six.
1.FBA goes beyond Amazon.
Outside of the Amazon marketplace,Amazon also offers FBA Multi-Channel Fulfillment,which allows ecommerce brands to combine multiple sales channels with Amazon’s fulfillment network.Customers can order products through an ecommerce website or an alternative third-party marketplaces like eBay.Amazon can still pick,pack,and ship those orders.
2.Access to an advanced fulfillment network
Amazon has one of the most advanced fulfillment networks in the world.In addition to clear benefits like storage in Amazon fulfillment centers and Amazon packing and shipping,FBA includes access to Amazon’s premier customer service.
FBA customer support:Rather than manage customer service,ecommerce businesses can rely on Amazon to handle phone or email customer support(day and night)for no extra charge.
FBA customer returns:Amazon fully manages customer returns via its own online returns center,so ecommerce businesses have no hassle,and customers have a simple(and free)way to complete returns.
3.Transparent shipping that consumers expect
Today’s consumer expects efficiency at no extra price.After all,61%of shoppers say next day delivery is a priority,while 72%of customers have abandoned a purchase over shipping transparency,according to Linnworks research.Amazon FBA allows for Amazon Prime two-day shipping,free shipping and the additional perks that consumers have come to expect.
4.Cost-effective to scale
Unlike other 3PL services that are based on a set cost,such as warehousing,sellers using Amazon FBA are only charged for the storage space used and the orders fulfilled.Even better,the cost of shipping is rolled into fees,with no extra charge for Amazon Prime two-day shipping.Other FBA specialized services,like FBA Subscribe&Save(which enables sellers to offer discounts on eligible products),are cost-effective to scale and grow your business over time.
5.Access to warehouse space
While there is cost,you have access to storage space all over the US and globally.As you grow your ecommerce business,you can move and manage your inventory with FBA,or move inventory from your warehouse to a FBA location.It's important to think about how much space you will need as you scale and if FBA makes sense for your business in those growth plans.
6.Access to Amazon customers.
FBA goes way beyond being solely a fulfillment solution,and is being leveraged worldwide as a marketing tool.At the most basic level,FBA gives you instant access to Amazon Prime customers,who are among some of the ecommerce giant’s most loyal and active customers.
Your product listings are also seen as more competitive,and you will have access to all international marketplaces on Amazon.